| 1. Executive Summary | 3 |
| 2. Communication Objectives | 3 |
| 3. Stakeholder Map | 4 |
| 4. Phase 1: Pre-Launch Teasers (Weeks 1-2) | 4 |
| 5. Phase 2: Active Launch (Week 3) | 6 |
| 6. Phase 3: During Assessment (Weeks 4-12) | 7 |
| 7. Phase 4: Post-Assessment (Weeks 18-20) | 9 |
| 8. Phase 5: Project Closure (Weeks 23-24) | 10 |
| 9. Key Messages Framework | 10 |
| 10. Communication Calendar | 11 |
| 11. Success Metrics | 12 |
This communication plan provides a structured framework for engaging all stakeholders throughout the Oman Investment Authority (OIA) organizational culture assessment. Effective communication is fundamental to achieving high participation rates, building trust in the process, and ensuring that the assessment findings drive meaningful organizational change.
The plan addresses every phase of the project lifecycle, from initial awareness building through to the sharing of results and action planning. It includes ready-to-use email templates in both English and Arabic, guidance for managers, and a detailed timeline of communication activities.
All communications will consistently reinforce that this assessment is a genuine investment in understanding and strengthening OIA's culture, that participation is voluntary and completely anonymous, and that the results will be used to create positive, lasting improvements for everyone at OIA.
| Stakeholder Group | Communication Needs | Preferred Channels | Frequency |
|---|---|---|---|
| CEO and Executive Team | Strategic context, progress updates, high-level results, decision points | Executive briefings, private reports, one-on-one meetings | Bi-weekly during assessment, weekly during analysis |
| HR Leadership | Detailed progress, participation data, logistics coordination, template approvals | Email, weekly calls, shared dashboard access | Weekly throughout project |
| Department Heads and Directors | Department-specific context, role as champions, team participation rates | Management meetings, email, manager toolkit | Weekly during active survey period |
| Middle Managers and Team Leaders | Talking points, how to encourage teams, FAQs, logistics | Manager toolkit, team briefings, email | Bi-weekly pre-launch, weekly during survey |
| All Employees | What the assessment is about, how to participate, anonymity assurance, results summary | All-staff email, intranet, town hall, posters, digital screens | Multiple touchpoints each phase |
| Talent Arabia Project Team | Status alignment, issue escalation, deliverable coordination | Weekly status calls, email, project management platform | Weekly |
| Activity | Channel | Audience | Responsible | Timing |
|---|---|---|---|---|
| CEO announcement email | Email (all staff) | All employees | CEO / HR | Week 1, Day 1 |
| Manager briefing session | Virtual or in-person | All managers | HR / Talent Arabia | Week 1, Day 2-3 |
| Manager toolkit distribution | Email with attachments | All managers | HR | Week 1, Day 3 |
| Teaser posters and digital screen content | Office displays, intranet | All employees | HR / Communications | Week 1-2 |
| Intranet announcement | OIA intranet | All employees | Communications | Week 1, Day 1 |
Dear Colleagues,
I am pleased to share that OIA will be conducting a comprehensive organizational culture assessment over the coming weeks. We have partnered with Talent Arabia, a leading regional consultancy, to help us understand what makes our culture strong and where we can improve.
This is not a routine exercise. As we continue to grow and take on an increasingly important role in Oman's economic future, we need to make sure our internal culture supports our ambitions. Your honest perspectives will help us build a stronger, more engaging workplace for everyone.
You will soon receive an invitation to participate in an online survey. The assessment is completely anonymous, and no individual responses will be shared with management. I personally encourage each of you to take part and share your genuine views.
More details will follow in the coming days. In the meantime, if you have any questions, please do not hesitate to reach out to the HR team.
Thank you for being part of this important initiative.
Warm regards,
[CEO Name]
Chief Executive Officer, OIA
زملائي الأعزاء،
يسرني أن أشارككم بأن هيئة الاستثمار العمانية ستجري تقييما شاملا للثقافة المؤسسية خلال الأسابيع القادمة. لقد تعاونا مع شركة "تالنت أرابيا"، وهي شركة استشارية إقليمية رائدة، لمساعدتنا في فهم نقاط القوة في ثقافتنا والمجالات التي يمكننا تحسينها.
هذا ليس إجراء روتينيا. مع استمرارنا في النمو وتولي دور متزايد الأهمية في مستقبل عمان الاقتصادي، نحتاج إلى التأكد من أن ثقافتنا الداخلية تدعم طموحاتنا. ستساعدنا آراؤكم الصادقة في بناء بيئة عمل أقوى وأكثر تفاعلا للجميع.
ستتلقون قريبا دعوة للمشاركة في استبيان إلكتروني. التقييم مجهول الهوية تماما، ولن تتم مشاركة أي ردود فردية مع الإدارة. أشجع كل واحد منكم شخصيا على المشاركة ومشاركة آرائكم الحقيقية.
ستتبع المزيد من التفاصيل في الأيام القادمة. في غضون ذلك، إذا كانت لديكم أي أسئلة، يرجى التواصل مع فريق الموارد البشرية.
شكرا لكم لكونكم جزءا من هذه المبادرة المهمة.
مع أطيب التحيات،
[اسم الرئيس التنفيذي]
الرئيس التنفيذي، هيئة الاستثمار العمانية
Each manager will receive a toolkit containing:
| Time | Item | Presenter |
|---|---|---|
| 0:00 - 0:05 | Welcome and context setting | HR Director |
| 0:05 - 0:15 | Why culture matters: CEO's perspective on OIA's journey | CEO |
| 0:15 - 0:25 | Assessment overview: what we will measure and why | Talent Arabia Lead |
| 0:25 - 0:30 | Anonymity and data protection commitments | Talent Arabia Lead |
| 0:30 - 0:40 | Live demonstration: how to complete the survey | Talent Arabia |
| 0:40 - 0:55 | Open Q and A session | All speakers |
| 0:55 - 1:00 | Next steps and closing remarks | HR Director |
Dear Colleague,
The OIA organizational culture assessment is now live, and we need your input. This is your chance to share what is working well at OIA, and where you believe we can do better.
How to participate:
[Survey Link]
Your anonymity is guaranteed. The survey is managed entirely by Talent Arabia, an independent external partner. OIA management will only see aggregated results. No individual responses will be identifiable.
Your participation makes a real difference. The more voices we hear, the clearer our picture of OIA's culture, and the better we can work together to strengthen it.
If you have any questions, please contact [HR contact name] or refer to the FAQ document shared with your manager.
Thank you,
The HR Team
عزيزي الزميل / عزيزتي الزميلة،
تقييم الثقافة المؤسسية لهيئة الاستثمار العمانية أصبح متاحا الآن، ونحتاج مشاركتكم. هذه فرصتكم لمشاركة ما يعمل بشكل جيد في الهيئة، وأين تعتقدون أنه يمكننا التحسين.
كيفية المشاركة:
[رابط الاستبيان]
سرية المشاركة مضمونة. يدار الاستبيان بالكامل من قبل شركة تالنت أرابيا، وهي شريك خارجي مستقل. لن ترى إدارة الهيئة سوى النتائج المجمعة. لن تكون أي ردود فردية قابلة للتعريف.
مشاركتكم تحدث فرقا حقيقيا. كلما زادت الأصوات التي نسمعها، كانت صورتنا أوضح عن ثقافة الهيئة، وتمكنا من العمل معا بشكل أفضل لتعزيزها.
شكرا لكم،
فريق الموارد البشرية
Dear Colleagues,
Thank you to everyone who has completed the OIA culture assessment so far. We are pleased to share that [X]% of OIA employees have participated. Our goal is to reach 85%, and every response brings us closer to a complete picture of our organization.
If you have not yet had the chance to complete the survey, there is still time. The survey remains open until [date], and your perspective is important.
[Survey Link]
Thank you for making your voice heard.
The HR Team
زملاؤنا الأعزاء،
نشكر جميع من أكملوا تقييم الثقافة المؤسسية حتى الآن. يسعدنا أن نشارككم بأن [X]% من موظفي الهيئة قد شاركوا. هدفنا الوصول إلى 85%، وكل استجابة تقربنا من صورة كاملة عن مؤسستنا.
إذا لم تتح لك الفرصة بعد لإكمال الاستبيان، لا يزال هناك وقت. يظل الاستبيان مفتوحا حتى [التاريخ]، ورأيك مهم.
[رابط الاستبيان]
شكرا لإسماع صوتكم.
فريق الموارد البشرية
Dear Colleague,
We noticed you have not yet completed the OIA culture assessment. We understand everyone is busy, and we truly value your time. The survey takes about 15 to 20 minutes, and your honest feedback will help shape the future of OIA.
[Survey Link]
Every response matters. Thank you,
The HR Team
عزيزي الزميل / عزيزتي الزميلة،
لاحظنا أنك لم تكمل بعد تقييم الثقافة المؤسسية. نتفهم أن الجميع مشغولون، ونقدر وقتك حقا. يستغرق الاستبيان حوالي 15 إلى 20 دقيقة، وملاحظاتك الصادقة ستساعد في تشكيل مستقبل الهيئة.
[رابط الاستبيان]
كل استجابة مهمة. شكرا لكم،
فريق الموارد البشرية
Dear Colleagues,
I wanted to personally follow up on the OIA culture assessment. We have had excellent participation so far, with [X]% of our colleagues already sharing their views. But we want to hear from everyone.
This assessment is a unique opportunity for you to influence how OIA evolves as a workplace. Your feedback is both confidential and genuinely valued. If you have already completed the survey, thank you. If not, I encourage you to set aside a few minutes this week.
[Survey Link]
Warm regards,
[CEO Name]
زملائي الأعزاء،
أردت أن أتابع شخصيا بشأن تقييم الثقافة المؤسسية. لقد حصلنا على مشاركة ممتازة حتى الآن، حيث شارك [X]% من زملائنا بآرائهم. لكننا نريد أن نسمع من الجميع.
هذا التقييم هو فرصة فريدة لكم للتأثير في كيفية تطور الهيئة كبيئة عمل. ملاحظاتكم سرية وذات قيمة حقيقية. إذا كنت قد أكملت الاستبيان بالفعل، فشكرا لك. إذا لم تفعل، أشجعك على تخصيص بضع دقائق هذا الأسبوع.
[رابط الاستبيان]
مع أطيب التحيات،
[اسم الرئيس التنفيذي]
Dear Colleague,
The OIA culture assessment will close on [date]. This is your final opportunity to have your say. Your input is genuinely important in helping us understand and improve our workplace.
The survey takes only 15 to 20 minutes and is completely anonymous.
[Survey Link]
Thank you,
The HR Team
عزيزي الزميل / عزيزتي الزميلة،
سيتم إغلاق تقييم الثقافة المؤسسية في [التاريخ]. هذه فرصتك الأخيرة للمشاركة برأيك. مساهمتك مهمة حقا في مساعدتنا على فهم بيئة عملنا وتحسينها.
يستغرق الاستبيان 15 إلى 20 دقيقة فقط وهو مجهول الهوية تماما.
[رابط الاستبيان]
شكرا لكم،
فريق الموارد البشرية
Dear [Name],
As part of OIA's organizational culture assessment, we are hosting a series of focus group discussions to explore themes from the survey in greater depth. You have been selected to participate in one of these sessions.
Details:
The discussion will be confidential. No individual comments will be attributed to any participant. Light refreshments will be provided.
Please confirm your attendance by replying to this email or contacting [HR contact]. If the scheduled time does not work for you, alternative sessions are available.
Thank you for contributing to this important initiative.
The HR Team
عزيزي/عزيزتي [الاسم]،
كجزء من تقييم الثقافة المؤسسية لهيئة الاستثمار العمانية، نستضيف سلسلة من جلسات مجموعات التركيز لاستكشاف المواضيع من الاستبيان بمزيد من العمق. تم اختيارك للمشاركة في إحدى هذه الجلسات.
التفاصيل:
ستكون المناقشة سرية. لن تنسب أي تعليقات فردية إلى أي مشارك. سيتم تقديم مرطبات خفيفة.
يرجى تأكيد حضورك بالرد على هذا البريد أو التواصل مع [جهة اتصال الموارد البشرية]. إذا لم يناسبك الوقت المحدد، تتوفر جلسات بديلة.
شكرا لمساهمتك في هذه المبادرة المهمة.
فريق الموارد البشرية
Managers should address the following points when discussing the assessment with their teams:
Dear Colleagues,
I want to personally thank each of you who participated in the OIA culture assessment. We achieved a [X]% response rate, which is an outstanding result and gives us a strong foundation for understanding our culture.
Talent Arabia is currently analyzing the results, and we expect to share key findings with you in the coming weeks. I am committed to being transparent about what we learn, both the strengths and the areas where we need to improve.
Your voices have been heard, and I assure you that this assessment will lead to real action.
Thank you for your trust and commitment to making OIA a better place to work.
Warm regards,
[CEO Name]
زملائي الأعزاء،
أود أن أشكر شخصيا كل من شارك في تقييم الثقافة المؤسسية. حققنا معدل استجابة بنسبة [X]%، وهي نتيجة متميزة تمنحنا أساسا قويا لفهم ثقافتنا.
تقوم شركة تالنت أرابيا حاليا بتحليل النتائج، ونتوقع مشاركة النتائج الرئيسية معكم في الأسابيع القادمة. أنا ملتزم بالشفافية بشأن ما نتعلمه، سواء نقاط القوة أو المجالات التي نحتاج فيها إلى التحسين.
لقد تم سماع أصواتكم، وأؤكد لكم أن هذا التقييم سيؤدي إلى إجراءات حقيقية.
شكرا لثقتكم والتزامكم بجعل الهيئة مكانا أفضل للعمل.
مع أطيب التحيات،
[اسم الرئيس التنفيذي]
Dear Colleagues,
We are pleased to share the findings from the OIA organizational culture assessment. A summary of the key results is attached to this email, and a more detailed presentation will be shared during [town hall/department meetings] next week.
Highlights:
These findings will form the basis of a concrete action plan that we will develop together over the coming weeks. We believe strongly that understanding our culture is the first step toward strengthening it.
Thank you for your participation and your trust in this process.
The HR Team
Dear Colleagues,
Based on the culture assessment findings, we have developed a clear action plan with specific initiatives across [number] priority areas. This plan reflects what you told us, and it represents our commitment to acting on your feedback.
Priority areas and key actions:
Each priority area has an assigned owner, clear milestones, and a timeline. We will provide quarterly updates on progress.
This is only the beginning. Culture change is a continuous journey, and your ongoing engagement is essential.
[CEO Name]
Dear Colleagues,
You spoke, and we listened. Based on the culture assessment results, we are pleased to announce several immediate changes that address the feedback you shared:
These are the first steps in a broader action plan. Larger initiatives will be rolled out over the coming months, and we will keep you informed every step of the way.
Thank you for helping us build a stronger OIA.
The HR Team
| Message Theme | Core Message |
|---|---|
| Purpose | This assessment is a genuine investment in understanding and strengthening OIA's culture. It is about making OIA a better place to work for everyone. |
| Anonymity | Your responses are completely anonymous. The survey is managed by an independent external partner, and no individual responses are ever shared with OIA management. |
| Value of Participation | Every voice matters. The more people who participate, the more accurate and representative the results will be. |
| Commitment to Action | Leadership is committed to sharing the findings openly and taking concrete steps based on what we learn. |
| Continuous Journey | Culture improvement is not a one-time event. This assessment is the beginning of an ongoing process of listening, learning, and growing together. |
| Week | Phase | Activity | Channel | Owner |
|---|---|---|---|---|
| 1 | Pre-Launch | CEO announcement email | CEO / HR | |
| 1 | Pre-Launch | Intranet announcement | Intranet | Comms |
| 1 | Pre-Launch | Manager briefing session | Meeting | HR / TA |
| 1 | Pre-Launch | Manager toolkit distribution | HR | |
| 2 | Pre-Launch | Teaser posters and digital screens | Physical/Digital | Comms |
| 3 | Launch | Town hall meeting | All-hands | CEO / HR / TA |
| 3 | Launch | Survey launch email | HR | |
| 4 | Active | Weekly participation update | HR | |
| 5 | Active | 1st reminder email | HR | |
| 5-6 | Active | Weekly participation updates | HR | |
| 6-7 | Active | Focus group invitations | HR | |
| 7 | Active | 2nd reminder (CEO) | CEO | |
| 8-10 | Active | Focus group sessions | In-person | TA |
| 9 | Active | Final reminder email | HR | |
| 10-12 | Active | Executive interviews | In-person | TA |
| 18 | Post | Thank you email | CEO | |
| 20 | Post | Results sharing announcement | Email / Town hall | HR / CEO |
| 23 | Closure | Action plan communication | Email / Town hall | CEO |
| 24 | Closure | Quick wins announcement | HR |
Communication effectiveness will be measured through the following indicators:
| Metric | Target | Measurement Method |
|---|---|---|
| Survey participation rate | 85% or higher | Survey platform tracking |
| Email open rates | 70% or higher for key communications | Email platform analytics |
| Town hall attendance | 80% of employees (in-person or virtual) | Attendance records |
| Focus group participation | 100% of invited participants attend or reschedule | Attendance records |
| Manager toolkit utilization | 90% of managers confirm using materials | Brief follow-up survey to managers |
| FAQ and support inquiries | Track volume and themes to identify gaps | HR inquiry log |
| Participation rate by department | No department below 70% | Survey platform segmentation |
| Participation rate by week | Steady increase week over week, with spikes after reminders | Weekly tracking dashboard |
If any department falls below 50% participation by Week 6, the following actions will be taken:
Communication effectiveness will be reviewed at the following intervals:
End of Document
Stakeholder Communication Plan
Prepared by Talent Arabia for Oman Investment Authority